I don't just do one thing

I run a strategy consultancy for founder-led brands, write queer, character-driven fiction, and share what it really looks like to build a life that isn’t shaped around other people’s expectations.

Whether you’re here for the books, the business, or the personal side of it, you’ll find it all here.

Read my booksDiscover my Work

The way I think about strategy comes from running my own businesses. The way I write comes from paying attention to people, power, and identity. And the personal work sits alongside both, because it’s shaped how I make decisions, what I say no to, and what I’m willing to build.

This site brings those threads together.

TikTokInstagram

Dabbling with the "taboo"

One of the businesses I run is Kilter, a luxury leather brand operating within the kink and BDSM space.

Building it has meant navigating stigma, platform restrictions, public misunderstanding, and the tension between discretion and visibility.

It’s also given me a front-row seat to how taboo subjects are policed, softened, or erased entirely, particularly when they don’t fit neat or marketable narratives.

I’m interested in what happens when you treat taboo with seriousness rather than spectacle. When you strip away shock value and approach it with care, design, and thoughtfulness, you create space for more honest conversations about desire, identity, and autonomy.

Discover Kilter

Writing & Novels

I write queer, character-driven fiction that centres women, intimacy, and the quieter dynamics of relationships. My work explores power, desire, identity, and the parts of ourselves we’re often encouraged to smooth over.

Writing isn’t a side project for me. It’s one of the ways I make sense of the world, and it informs everything else I do.

Featured products

Strategy & eCommerce

Alongside my creative work, I run The New Marketer. I help founders sharpen their positioning, understand their numbers, and build strategies that make commercial sense. If you want the consultancy side of my work, this is where you’ll find it.

Learn more

I don't deal in motivational talks

Alongside the business and the books, I share reflections on building a life outside the usual templates. That includes work, money, ambition, creativity, and what happens when your nervous system stops tolerating the way you’ve been living.